I recently had the opportunity to develop the logistics report for the Power of One Tour.
Well, it finally came. This past Sunday [May 30, 2010], we [the Magnolia Park church of Christ] officially rolled out the One capital fundraising campaign for the congregation. After months of first planning, then sitting on our thumbs, then really picking up the ball and running with the fundraising idea, we finally got to present the message to the congregation. I had been developing a giving campaign outline for some time and it was great to see it finally get to play out as I had initially thought it up.
Okay, the last week found us in Nashville, Tennessee for the first leg of the Power of One Tour, sponsored in part by NACAMA. It was an exceptionally great concert, with Durant, Straight Company, The Committed Acappella Chorus, Southside Singers, C3, and Dorian Paul Williams. We got there Saturday morning after taking a 5:45 am flight out of Fort Lauderdale and made it there in time to get to the hotel and rest up a bit before the events of the day.
Overall, It was a great trip that allowed us to see the premier talent that will most likely fill the matinee shows at CAMA 2010. On another front, the decision was made to limit our marketing efforts to 2 separate advertisements in the Southeastern Lectureship booklet, as we won’t have anyone from our contingency in attendance. This gives us a little more time to fine tune our collateral that we will most likely try and distribute at the Northside Church of Christ Homecoming in November.
Early production work has begun on the Official CAMA podcast which should coincide with the debut of our new website in early November.
I’m beginning to work on the Reach Analysis for the 2010 Christian Acappella Music Awards, and, while doing so I’ve found some very interesting statistics concerning the congregations that are predominately black in the Southern and Northeastern regions of the United States of America.
We’ve reached a general milestone in the planning of the 2010 show – our 6 week planning progress stop. Quite a lot has happened in the last 6 weeks as far as the planning for CAMA is concerned. In addition, we’ve made some great strides when it comes to the overall strategic push we look forward to readying for next month.
In terms of task planning, there have been quite a few stops along the way for us when looking a what exactly we are going to undergo first.
In terms of developing a true operations strategy, we’ve decided to develop a few RFP’s to deliver in the next month or so. When completed, we looked to try to contract for a show producer, a vendor relations manager, as well as a printer.
In the short term, there is the Power of One concert that we should be attending on the 26th of this month, as well as the Southeastern Lectureship that should have representation.
Until then, Good Times!
If you have a music ministry, then it’s time for you and your group to get out there and start making things happen. With all of the resources out there, there is no excuse for your group to lag in these particular areas.
This particular list is simple a starting point, as I intend to continue to push forward with ways in which every ministry can thrive and become what they envision themselves being.
This list can be found as a part of the ministry marketing resource guide that I introduced in the Week 2 CAMA Planning summary. You can download it there and read up on other ideas for your music ministry.
On to the List…
This is probably going to be the easiest of all the things to do this year, but it is also the most essential to your particular ministry. Sales tracking is important to ministry management because, when done correctly, it can provide a snapshot of the ministry at any given point. Tracking can be as simple as writing on a sheet of the paper the following:
Now, the key to keeping good records is to take the data as it is collected and input it into a spreadsheet that can keep track of various sets of information. The Type of information collected will determine the scope of the research you can do in the future.
One of the great things about your music ministry is individuality. I’ve personally gone to concerts where two groups can sing the same song but sound totally different. Individuality is what makes your ministry what it is, and there is nothing more impor-tant to the cause of being seen as an individual than to have an identity system.
For the local group, an identity system is essential as its components are basically the first things that people will see when looking at your brand. A standard identity system consists of a coordinated letterhead, envelope and business card. In expanding upon this idea, you could go ahead and develop a logo to really bring home the nature of your brand.
Now, there was a time not too long ago when having a web presence meant just having a website. These days, with the emergence of social networking sites, it is not that necessary to have a top-level domain site of your own [i.e. nacama.com], in-stead, there are a number of options available so that you can have a genuine presence on the internet. Sites like myspace© and facebook™ are perfectly alright when used properly, but, with a little more research, you can find plenty of niche sites that offer ample space to host photos and other things. The Key is to put together an internet strategy for your group beforehand and don’t be quick to just post a profile on every site you see. A simple plan to follow to get started is this:
Perhaps the best thing about a blog is that most are free to host and simple to maintain. Sites like wordpress.com and blogspot.com offer free websites and for a little extra, you can have the blog point to yourgroupname.com. For those who are a little more advanced, there’s wordpress.org and joomla that offer DIY solutions for groups that want to produce their own site. Whatever you choose, look at what best fits in to your overall strategy.
SmugMug – fee-based photo sharing site [smugmug.com]
Flickr – Offers free and Premium photo sharing solutions [flickr.com]
Snapfish – offers free image hosting and sharing [snapfish.com]
Youtube – Offers video hosting and broadcasting. Strong emphasis on video channels. [youtube.com]
Vimeo – Offers hosting of HD quality videos. [vimeo.com]
This Is the Year to start a fan club for all your fans. Now, it’s fairly easy to dismiss the idea of having a fan club if you only think in terms of young pop star fan societies. But, the reality is that a ‘fan’ club is an intriguing marketing opportunity that will allow you to engage fans on a more intimate basis. Another thing to consider is that this doesn’t have to be a paid fan club, no, you’re simply trying to stay connected and relevant in the mind of those who follow you.
One good place to get started is at the community portal site, ning.com. At ning.com, you can start your very own social network, allowing members of your particular network to have their very own profile page that ties directly into your network. The good thing is that this will allow you to disseminate information across a more broad cross-section of followers.
Now, you’re probably asking how this is different from just having a website. Well, while a website is a great promotional tool, they tend to be static in nature, that is to say, they don’t tend to be updated as often as maybe even a conventional blog would. This creates a problem in that sites that don’t generate content as often are generally unable to continue to draw fans back in after the initial visit. A social net-working site, on the other hand, has the built-in feature of allowing interactivity through the creation of fans individual profiles. So, while your content may not change for a few days or weeks, or even months, the fans investment into the network will continue to bring them back to the site. Add to this the ability to host the network at a top-level domain, say, club-mygroup.com, or some other neat name, and you have the continuous stream of people who, every time they visit your site, pay to you the name recognition that you’ve built. That’s equity!
Note: Since the publication of the Music Ministry Guide back in March, I’ve decided to rename this “Start Planning a Tour”, instead of Plan a Tour. The Start planning change is reflective upon the fact that it is tough work attempting to travel the road, much more difficult than I gave credit to initially. As Such, I plan to devote an entire article to tour planning as well as introduce some tools that will hopefully assist in the execution of the tour. Ok, as you were…
The Last thing you should be doing this year is planning to go on tour. Touring is a time honored tradition that dates back to, well… I have no idea, and yet still, touring is something that every group should aspire to do at some point.
Now, planning a tour involves a number of factors, not the least of which is building a budget for your excursion. A lot of your planning will deal with the aspects that you can control;
Well then, I hope this was informative and that someone was enlightened by these simple nuggets of info. I am currently planning to expand on each one of these areas in a future post, providing links to even more resources and ideas for your ministry.
Agree? Disagree? Let me know; leave a comment.
Week three has been all about trying to organize the processes that will hopefully allow the Christian Acappella Music Awards planning committee to run smoothly in the coming months.
The only major update of actual note is that of the website @ nacama.com that has undergone a simple redesign as we continue to develop the website that will be released in November, 2009. At the site we’ve begun uploading various music clips to see where we want to go with the process. It is our hope that the new release of the website will house our entire library of media and allow users to access all of this media in various formats, be it streaming or even downloading in some cases.
In the coming week, it is our plan to begin filling out the marketing plan and developing the gameplan for our campaigns for the first of the new year. Hopefully in the coming weeks we’ll have an entirely revamped website and a strong CAMA 2010 Marketing strategy to go along with it.