The concept for our 2nd GROW event poster.
In that it’s now October, the weekend is starting to come together the way it was initially envisioned. Time now for the planning and development aspects of the Christian Acappella Music Awards. We’ve already decided upon the Event Weekend Performance parameters.
As has been decided, the 2012 Christian Acappella Music Awards will be held in Nashville, Tennessee. My choice was Miami, Florida, but, ultimately, the feeling was that the market could sustain a program of this size and the overall location was central enough that our ticket-purchasing base would be enticed to attend.
Pricing is always a major concern for any event. CAMA, because of its nature, requires extreme care when dealing with pricing. So, in preparing to develop a revenue model for the 2012 weekend, here’s where we are in terms of weekend pricing.
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I’ve finished a first drafts of the promotional logo for the 2012 Awards.
We’ll see how those look in a week or two as we begin to develop our first promotional campaign for November, 2011. That’s where we are after some initial planning for the 2012 show. Pricing and Branding are always main points for us, and hopefully we’ll be able to settle on a couple of ideas soon.
Admittedly, it has taken a while to get things where I want them this particular CAMA year. There have been a number of things that have prohibited me from really putting forth the full effort I had planned on presenting for this years program. However, the good thing about strategic work is that you generally have an idea months in advance and just allow it to simmer for a while until the time is right to deliver a completed product. In the case of the parameters for the 2012 Christian Acappella Music Awards, much of the heavy lifting was done long ago on various evenings when a thought would come to me and I would do some jotting. In that it’s now September, the show is starting to come together the way it was initially envisioned, save for the production company whom we have yet to decide on. But, with essentially 14 months to go, we’re pretty much where we want to be from a program/weekend management standpoint. And so, I’ve decided to go ahead and present the parameters for the show in whole.
Good Times //
Performance slots for the 2012 Christian Acappella Music Awards are based on the following criteria for each of its 17 openings.
*CAMA Performances are limited to 1 song
Week three has been all about trying to organize the processes that will hopefully allow the Christian Acappella Music Awards planning committee to run smoothly in the coming months.
The only major update of actual note is that of the website @ nacama.com that has undergone a simple redesign as we continue to develop the website that will be released in November, 2009. At the site we’ve begun uploading various music clips to see where we want to go with the process. It is our hope that the new release of the website will house our entire library of media and allow users to access all of this media in various formats, be it streaming or even downloading in some cases.
In the coming week, it is our plan to begin filling out the marketing plan and developing the gameplan for our campaigns for the first of the new year. Hopefully in the coming weeks we’ll have an entirely revamped website and a strong CAMA 2010 Marketing strategy to go along with it.
I'm Zo. Disciple. Lefty. Communications Strategist. Crafter of Messages. Proud FGCU alum. #MBA. Jude 1:25 | Let's Go Heat!