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I was going through the forums at AcaNetwork [Great network, email me to get in], and a topic piqued my interest. There was/is a discussion centering around whether there could ever be a millionaire artist originating in the church of Christ. Well, my first thought was of course, what about Brandy? Okay, seriously, my thought was, there is always that possibility, and then, my immediate thought led me to research [that’s just what we do here].
Well, first a quick lesson in Marketing:
The first thing you’re taught in business school, or even high school marketing classes for that matter is the Marketing Mix; Product, Price, Place & Promotion. Now, for the purposes of this article, we’re going to just assume that all things are equal here, that being, the artist is of magnificent quality, that the overall market can bare another music artist, and that there is indeed an audience for said artist.
I previously brought up the idea of the Marketing Mix because there is an inherent lacking in one area that would prohibit the millionaire artist idea; Place. Place, that is, the proper distribution channels necessary to accomodate demand for the product being offered. Once a clear barrier for any artist outside of the industry model, now not so much. But, once again, for the purposes of this posting, I’ll assume that this could be worked out.