Archive for the 'CAMA 2010' Category
So, we’re preparing for the stretch run, a long 11-month strategic push that will lead up to the 2010 Christian Acappella Music Awards in Atlanta.
We’ve reached a general milestone in the planning of the 2010 show – our 6 week planning progress stop. Quite a lot has happened in the last 6 weeks as far as the planning for CAMA is concerned. In addition, we’ve made some great strides when it comes to the overall strategic push we look forward to readying for next month.
In terms of task planning, there have been quite a few stops along the way for us when looking a what exactly we are going to undergo first.
In terms of developing a true operations strategy, we’ve decided to develop a few RFP’s to deliver in the next month or so. When completed, we looked to try to contract for a show producer, a vendor relations manager, as well as a printer.
In the short term, there is the Power of One concert that we should be attending on the 26th of this month, as well as the Southeastern Lectureship that should have representation.
Until then, Good Times!
And so, the dog days of summer are nearing a close, and that means that we’ll be in full-scale working mode in the next few weeks. Until then, however, we’ve begun looking at various projects to take on while we are planning our Fall/Winter marketing rollout.
A couple of drafted Ads were submitted this week to the Southeastern Lectureship, happening next month in Valdosta, Georgia. Plans are also being finalized for the printing of simple promotional pieces. I’m beginning to work on developing our color scheme and possibly a logo set for the CAMA 10 show that will coincide with the website. But, we’ll see. In the mean time, I am planning to continue to develop the master list of committees and projects that need to begin coming together.
In last week’s post, I ran down the list of accomplishments for the week, looking at the things we had begun to do in the planning of the 2010 Christian Acappella Music Awards. This week, I figured I’d write about the things we didn’t quite get a handle on, and our ability to reconcile those problems that are seemingly on the horizon.
In terms of show planning there is generally a sense of wanting to simply take the formula that worked and duplicate that over and over again. The shows in 2006 and 2008 were overwhelming successes in terms of planning and execution, and so there is that desire to place the same emphasis on those things that worked for us. The main problems with doing so are 1. The Logistics suggest that we’re playing with a different beast in Atlanta, and, most importantly 2. Show #10 has to be our best. I state point number two, not because it’s seems over the top, but because there really is no room for a slip up in planning or executing CAMA 2010. It really does need to be our best program.
I’ve begun to dissect the map of Georgia [click graphic to enlarge], breaking down every one of the 159 counties and developing a strategy for marketing in those areas that have the highest concentration of congregations. I plan to develop similar maps of Florida and Tennessee, though those will be secondary to the Georgia map and rely primarily on information that I already have stored. In the past 6 months I’ve been able to collect an extensive amount of information on churches in the South and Northeast regions of the United States and hopefully this will suit us in our future planning.
Now, going forward, there is a need to begin looking at the management of the promotions at The Southeastern Lectureship as well as some local marketing opportunities in Jacksonville in November and other concerts in the northern part of Florida. As I continue to develop the protocol for submissions for 2010, I already know that there will be 30 categories in 2010, including the Rubal Lifetime Achievement Award, Artist of the Year, Album of the Year, and Song of the Year. Outside of those, I think every other category is in play at this point as we look at the best fits for 2010.
As I continue to redevelop the new Media guides for 2010, here are the guides from 2006-2008. They’re in PDF Format, for easy downloading
In addition, I also produced a first edition music ministry guide on the behalf of NACAMA that was not released. We decided to continue developing material and produce a greater volume. But here is what was created.
Good Times
At the close of the week, I figured I’d post some sort of update on the status of the 2010 Christian Acappella Music Awards. The past 2 weeks have been very productive in terms of overall strategic development.
In short, the following are what have been accomplished this week:
- We’ve secured the site for the 2010 show, and, in addition have also worked out plans to have a backup site in the event that we need extra seating.
- The Hotel contract has been signed. The event will be held at the beautiful Hyatt Regency Atlanta.
- A Tentative weekend event schedule has been written, and a more substantial event schedule is currently being produced.
- We’ve begun mapping out our marketing strategy for the weekend.
- We’ve decided that 2010 CAMA Marketing campaign will debut at the Southeastern Lectureship in this October.
In addition to those things, I began looking at a pretty simple pricing strategy, based on single priced tickets and tiered pricing for various dates of tickets purchased. Just like 2008 where we gradually raised the price of tickets as the year went on, I think a similar strategy will work fine on 2010. The one major concern will be the distribution and the processing of ticket orders in 2010, but we’re still a few months away from that being the major issue going forward.
Overall, I feel that we’re off to a pretty decent start. Seeing that we have a little more than 14 months to plan and manage the entire weekend, I like where we stand today. The next week will see hopefully a couple of things occur, namely, our first drafts of the advertising for the ’10 show ['10 just doesn't feel the same as perhaps a '09, or an '08... Oh well] as well as a possible reworked pricing structure for the entire event.
I am working on revised copy of the CAMA Media Guide with information from the ’08 show reflected, and this should be completed by Tuesday at the latest, in addition to a couple of changes to the official site before we totally redesign in for November, ’09. So, we should be busy for a few weeks until we get the committees together who will work on the show. Until then, God Bless.
Good Times!
It’s official now, the 2010 Christian Acappella Music Awards will be held in Atlanta! I’v been looking forward to having the confirmation for some time now, and now that we’re finally rolling, I’ve scrapped together a very early tentative schedule of events for CAMA X.
Thursday, November 25, 2010
- Thursday Evening NACAMA Sponsored Event // doors open at 5:30pm / Show begins @ 6pm
Friday, November 26, 2010
- CAMA Music Workshops // 8:45am – 11:45am
- CAMA Live – Matinee Event // Doors open @ 12pm / Show begins @ 12:30pm / 75 minute show
- Friday Night Live – CAMA Friday Evening Music Event // Doors open @ 5pm / Show begins @ 5:30pm / 150 minute show
- Friday Evening Social [Invitation Event] // Doors open @ 9:15pm
Saturday, November 27, 2010
- CAMA Panel Discussion Event // 8:30am – 10:30 am
- CAMA Live – Matinee Event // Doors open @ 10:45am / Show begins @ 11am / 75 minute show
- Pre-CAMA Meeting & Social // 4:00 pm / 90 minute event
- CAMA Pre-Show // Doors Open @ 5:20 pm / Show begins @ 5:45 / 38 Minute Show
- 2010 Christian Acappella Music Awards, presented by NACAMA // Show begins @ 6:25 pm / 195 Minute Show
Sunday, November 28, 2010
- Worship Service // service times to be determined